Evaluating a CDP platform is very crucial. An informed decision has to be taken while selecting a CDP platform based on necessary information from various stakeholders in an organization.
Feedback from peers or other factors may influence the preferences for certain vendors. Understanding business goals and required use cases and scenarios better uunderstands which platforms better suits your organization.
The following steps could help you to choose a CDP platform based on the inputs from the team players that better fits the organization goals.
Process for evaluating vendor capabilities-
Reference – CDP Institute