Month: July 2023

Send Abandoned Cart email using Sitecore Send Automation

Last Updated on July 30, 2023 by sandeeppote

Sitecore Send lets you automate your communication with customers by identifying specific situations that trigger the sending of an email message

In this blog lets create automated mails using automation recipes.

For more details see this link.


Ensure the website is configured and verified before using the automation. See this blog. For this blog post I am using –

Create automation using Abandoned Cart automation recipe

Navigate to Automation link and create new automation using recipe-

Select Abandoned cart recipes-

Will be shown the Abandoned Cart Workflow-

Choose Trigger option-

Select- Trigger every time option

Select your website from dropdown and Save. Only verified website will be visible here. You may also choose all sites.

Open wait operation-

For testing I have selected 5 minutes. Ideally this can be few hours/days as per the requirement or enter specific date. By default it is 45 minutes. Enter the wait time and Save.

Setup the filter

Select apply this filter to mailing list. I have selected the email list of the site, you may select different list.

Enter the product if you wish to or leave empty.

Click on “Add a collection”.

Select the time if the product is not purchased for certain time. I have entered 6 minutes. Enter the details and Save.

Select “Added a Product To Cart” and filter value. In this I have added product “Americano”.

Select timer and enter the wait time to 6 minutes and Save

Select the action

In this case Send the mail to user if the product is not purchased in selected time.

Select Send Mail campaign-

Enter the subject, From address, mail body. Select Emails per day. Save once this option is filled.

Activate the “Abandoned Cart” automation-

Automation List with activated

Once the automation configuration is complete will now add product to cart. the product name here is “Americano” as selected in filter.

In the installation script you can find the details on how to add the product to cart.

function addToCart(){
                // mandatory - a unique code for the product, like its SKU
                    var itemCode = 'Americano';
                    // mandatory - the name / title of this product
                    var itemName = 'Iced Americano';
                    // mandatory - the image url of this product
                    var itemImage = '';
                    // mandatory - the price of this product
                    var itemPrice = 10.25;
                    // mandatory - the url to get to the relevant product page
                    var itemUrl = '';
                    // mandatory
                    var itemQuantity = 1;
                    // mandatory - the total price for purchasing the given quantity of this product
                    var itemTotalPrice = 10.25;
                    // optional - the category of this product
                    var itemCategory = 'Drinks';
                    // optional - the manufacturer, brand name or company / owner of this product (if any)
                    var itemManufacturer = 'Acme Co';
                    // optional - the supplier of this product (if any)
                    var itemSupplier = 'Supplier Co';

                    // you can add custom properies and later use them in segmentations or automations
                    // You can track things like the color or the sze of the t-shirt in this case
                    var extraProps = {'flavor': 'Chocolate', 'type': 'Iced'};

                    // Tracking add to cart events with mandatory arguments
                    mootrack('trackAddToOrder', itemCode, itemPrice, itemUrl, itemQuantity, itemTotalPrice);

                alert("Added to cart event fired");

Hook the Add to cart to button-

<button class="button" onclick="addToCart()">Add to cart</button>

The site looks like this with the “Add To Cart” button

Website confirm the event was triggered.

In the automation list you can see the automation been Triggerd-

Once this is triggered you can see the next operation Wait for 5 minutes-

A mail should be triggerd after 6 minutes. Since the product is still in cart and not purchased.

After 5 minutes all the actions should be triggered.

Once all the actions are triggered should receive the mail-

Thats it for this blog. We have managed to trigger a automation event and send themail to the users who have product in the cart and not purchased e.e. Abandoned Cart.


Enable website tracking service using Sitecore Send

Last Updated on July 22, 2023 by sandeeppote

Sitecore Send website tracking service enables to collect data and makes it available for users. It uses cookie-based technology to track data on end-user page visits, product view, add to cart and purchase.

Add website to Sitecore Send


You need to have a website up and running. this can be a simple HTML site or you can choose any other web techology with any Fronetend framework like nextjs, react or jquery etc.

I have created a simple site and hosted using vercel – e.g.:-

To add a website to Sitecore Send –

Navigate to Account –> Websites or New Website option

List of Websites-

Should display list of Websites already configured and if its verified.

Add Website-

On this page enter your website url-

Once this is submitted it should show the Website Id alond with Connection Script. Website Id is required to add this in script to start tracking.

The website list should show the newly added website which should be in unverfied state-

Connect Website

Navigate to Install connection script option. Install button should show the script that is require to add to your website

Copy this script to you website head section, this may be different for you site –

mootrack('init', '77d7daa0-b906-4965-be85-7d8a8892019f');

The Id in the above code is website id.

Identify the visitor

To verify your site and to track the visitor use this script-

mootrack('identify', '');

The above email will be identified.

Add script to you Website-

Add the above script in your website Head section, something like this-

The initila script which allows to use the mootrack fucntion with various options.

The mootrack init along with you website id

Local function to track user. I have hooked this function to a button

<button class="button" onclick="trackuser()">Track User</button>

Deploy the site to vercel-

I have deployed the site to vercel but you can choose your own hosting provider or the way you want to deploy the site.

My site looks like this and have button to “Track User”, “Add to cart” and “Checkout”

Click on “Track User” button, it should confirm the tracking.

This should also add cookie entry with user email-

And now you should see the website in Sitecore send should be in Verified state-

A new Email List will be created and a subscriber should have been added-

This concludes enabling the Sitecore Send for your website.


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