June, 2025 - Sandeep Pote

This blog describes the step by step process to create a triggered expereience in Sitecore Personalize to send a abandon cart mail.

Create Experience

Choose Triggered Experience

Name the experience

Configure API Request

Choose a connection created in this blog post – here

Configure the reponse

Save and Close

Start the Expereince and select option “Run immediately”

Steps to add abandon the cart-

Step 1 – View event

Follow the blog post – here

Step 2- Identity event

Follow the blog post – here

Step 3- Add event

Follow the blog post – here

Step 4 – Force Close event

Follow the blog post – here OR wait for session to expire ( normally 20 minutes or as configured in POS)

Mail is delivered to the customer

Create connection to external service used to trigger experience. This connections are outbound.

In this blog will see an example to create a connection to mailjet which can be used to trigger a expereience for abandon cart(covered in another blog post)- here

Setup mailjet account

Create a new account if you don’t have any- https://www.mailjet.com/

In the Account Settings => select optin “API Key management”

Note the API Key and Secret Key

Generate a secret key if not already generated.

Create a connection in Sitecore CDP portal

Navigate to “Develoepr center” => Connections option

Search for existing connection or “Add Connection”

Select “Destination” option for Flows to send data.

Fille in the required details and select icon-

Authentication

Next setup the Basic Authentication. Copy the API Key as User Name and Password as Secret Key and “Test Authentication”

Setup the request

Get the api endpoint and the request body from here – https://dev.mailjet.com/email/guides/getting-started/

// Sample mail 
{
    "Messages": [
        {
            "From": {
                "Email": "pilot@mailjet.com",
                "Name": "Your Mailjet Pilot"
            },
            "To": [
                {
                    "Email": "passenger@mailjet.com",
                    "Name": "Customer 1"
                }
            ],
            "Subject": "Your cart is waiting",
            "TextPart": "Dear passenger, Welcome to pastoral grill",
            "HTMLPart": "<h3>Dear passenger 1, welcome to <a href=\"https://www.mailjet.com/\">Mailjet!</a></h3><br />May the delivery force be with you!"
        }
    ]
}

Tet the connection-

Note- add sender address to the contact list in mailjet or the mails will be blocked. Also the mails from gmail wont be triggered. Use this URL to add sender address-

https://app.mailjet.com/account/sender

Check if the test Mail received-